Although 70% of the earth’s surface is covered in water, National Geographic reports that only about 2.5% is freshwater. And of that small percentage, just .007% is readily accessible to be divided amongst the world’s 6.8 billion people. In the United States, this might sound like an issue far removed from our lives, but in reality, the shortage of clean and safe water is a global crisis that affects many developing nations.
Our first step is recognizing the importance of advocacy. Because the shortage of clean water has social, public health, economic, political and environmental repercussions, we must raise awareness in our communities and beyond. Conserving the water supply reduces our carbon footprint and ensures that more of this resource can be distributed to areas in desperate need of it.
The United States Geological Survey estimates the average American uses 80–100 gallons of water on a daily basis. However, we can counteract this trend with simple efforts like investing in energy-efficient faucets, limiting shower time, using the tap sparingly while brushing teeth or washing dishes, moderating the sprinkler cycles or harvesting rainwater, to name a few ideas. Not only do these initiatives make us more responsible citizens, they can also improve the well-being of humanity, both in our neighborhoods and across the globe.
From a consumer standpoint, the first ingredient in health-conscious, eco-friendly products should always be clean water. At PHbotanical, we understand this, and we practice it firsthand. We’re passionate about clean water because we know it leads to a safer world. With this in mind, each of our skincare products is formulated with the purest water available, in addition to many other natural and organic ingredients like therapeutic-grade essential oils and plant-based, nutrient-dense extracts. It’s all part of our commitment to nourishing people and sustaining the planet!